The Atlantic Slave Trade Essay Example | Topics and Well Written Essays - 1000 words

The Atlantic Slave Trade - Essay Example Such factors acted as drive towards exploitation of profitable commercial opportunities outside Europe and the desire of creating alternative trade network to the one under control of Muslim Empire in Middle East, and appeared as a threat to European Christendom. The traders from Europe wanted gold for trade in exchange for luxury goods like spices without the compulsion of obtaining such items from Middle East (Carson et. al 1-9). Initially, though the Europeans took part in Atlantic trade, other nationalities took part. These include the Italian kingdoms, Iberian kingdoms, Netherland, France and England. Such diversity enhances the initial exploration of Atlantic trade as an international exercise. The African countries that took part in transatlantic trade include Gambia, Nigeria, Mozambique, Ghana, Angola and Benin. The Caribbean and Latin America countries include Brazil, Cuba, Barbados, Haiti, Dominican Republic, Trinidad, Tobago and Jamaica. The North America and European coun tries include Netherland, France, Portugal, United Kingdom, Spain, Denmark, United States of America and Norway (Carson et. al 1-9). The significance of 1492 in relation to the slave trade entailed various events. First, period of Portuguese capture of slave started in 1941 in Morocco and ended in 1492 after discovery of America. The beginning of 1492 witnessed over ten million slaves introduced to New World. This was after famous voyage of Columbus in 1492 that led to adoption of slavery by Spaniards (Carson et. al 1-9). The choice of Africans resulted since Native Americans proved unsuitable for hard labor. They sought slaves to supply labor, and they believed Africans were strong and could withstand harsh conditions. The period after 1660 had the slaves considered inferior to the whites, and the slavery institution appeared first in statute books of the Jamestown. This made historians perceive slave or Negro similar to white indentured servant, making them live together in same c onditions. Black African laborers appeared more efficient and valuable for working in the fields than their white indentured counterparts. Africans were resistant to the hot and arid climate and were thus well adapted to those conditions. African slaves remained slaves for life, but the indentured servants were only slaves for a certain period (Carson et. al 1-9). Slaves were not Christians, hence separated from indentured servants who believed in God. Furthermore, people perceived slaves as dumb, ignorant and lazy as they never understood the dialect of the white man. The Englishmen felt superior, and they considered Africans as Negroes and property of the Englishman. Justification for Enslavement of Africans The governments from the countries that took part in the slave trade used ethical reasons to authorize slave trade. They adopted an ideology to justify their forceful enslavement of Africans. Such justification ensured consistency and unity. They believed that slaves were inca pable of ruling themselves and needed governance by others, especially the Europeans. This made Europeans appalled after realizing that Africans could be independent. They justified this disgust by claims of African being uncivilized and barbaric. The Europeans exploited this savage stereotype in their justification of enslaving Africans on a religious pretext using the name of God. Basis of such a justification was unsound owing to the complexity of civilization and government system in Africa,

Information security Essay Example for Free

Information security Essay Most organizations today are adopting and integrating technologies in their production with an aim of improving production, efficiency, profitability and the competitive advantage in the market. This has been accelerated by the increasing globalization and innovation of new technologies which pose a major competitive threat to many organizations. Also, formulation of environmental standards as well as increased expectation on the standards and quality of goods and services by both the government and customers has also necessitated adoption of new technologies to ensure this is met. New technologies in use today like the web 2. 0 and also the new internet as well as wireless technologies have led to increased efficiencies as well as increased productivity for most organizations. However, despite the advantages which accrue from introduction and use of new technologies in organizations, they pose major security threats to an organization. Data hijack by criminals as well as terrorism threats are some of the challenges that organizations are facing during new technology implementation processes (Bazelon, Choi Canady, 2006). Security issues in regard to new technologies implementation in an organization Security is a top concern for most business since it may lead to destruction of a company’s reputation thus affecting the competitiveness of an entity. With increased globalization and increased terrorist threats, security risks have increased posing a major threat to most organizations. One of the major threats that companies face while implementing information technologies are the risk of losing or protecting sensitive data. Information technologies especially via internet and other wireless technologies are accessible globally which poses a major threat to an organization. Organizations hold private and sensitive information regarding their employees, production processes and also marketing strategies which are vital for competitive advantage. However, with technology implementation, and the dynamism in technology, such data may be accessed by unauthorized individuals causing a business great harm in terms of profitability. This also exposes the employees as well as an organization’s customers’ at risk of fraudulent activities via technologies. Information security experts insist that just like information networks operate or cross borders with no regard for the provincial and national boundaries, also security vulnerabilities and threats pass in the same way thus necessitating greater and stern security measures to ensure that the threats are minimized (Hinojosa, 2005). Another threat that organizations are facing is terrorist attacks and threats. Currently, there are many terrorist groups which operate globally and they employ high technologies to carry out their tasks and to harass businesses and employees as well as the customers. An increase in global terrorist organizations in the world that are connected via the new technologies poses a major security threats to most organizations in the world. Terrorists may not only be interested with soliciting the financial and production processes of an organization, but also the structural and day to days activities of an organization with an aim of identifying weak areas or points which could be used to attack an organization. This is made possible by new technologies which enable then to tamper the security measures taken by an organization to ensure that it is protected (Sussman, 2008). Phishing and data mining is also another information security risk that is faced by organizations during implementation of technologies in an organization. Phishing refers to the unauthorized use of personal information of another person which is obtained through networks. It also involves alteration of an individual’s computer software with an aim of obtaining the computer owner’s personal information by scrupulous individuals and for the purposes of defrauding the person or harming their reputation or career. With implementation of new technologies in an organization, the entity is enabled to sell its goods and services online and all the transactions are carried without having to meet the customer or the client. While making the payments, a client gives his private financial data depending on the mode of payment which he or she uses. Computer criminals have a way of tampering with or gaining access of such information which they can manipulate to make purchases while pretending to be the clients. The business thus faces a risk of being sued by a client on such grounds and for lack of adequate protection measures. This has increased the cost of implementing technology especially with different cases of security breach being reported today. Organizations are supposed to ensure that the private information of their clients and employees are well protected and that their privacy is upheld despite the cost this may involve (Ena, 2008). Risk of loss of important documents by an organization has also been a major security issue while implementing information technology. Apart from the risk of terrorist threats and phishing, an organization also faces the risk of losing vital information through dangerous programs such as the viruses which are transmitted via the internet and other networks. If such programs find their way to the computers and other technologies in a company, a company may risks losing most of its vital information as these programs corrupts the whole network system in an area. This could be dangerous for and organization as it may lead of reduced productivity, increased costs and reduced earnings (Blankespoor, 2005). With increased awareness of information security threats increasing in the world, the attackers have changed their tactics posing even a major threat to an organization. Most of the attackers are usually professional information technologists who invent new methods of accessing data from an organization despite the security measures taken. As mentioned earlier, technology is changing at a very high speed and so are the security threats to an organization. The dynamism of technology is a risk which cost organizations heavily as they try to keep pace with it. While implementing new technologies, organizations are also faced with the problem of testing the validity of the technology. Most of the cases involving security breach end up being the problem in an organization. IT companies exonerate themselves by arguing that lack of adequate security policies in an organization are the major causes of any cost that an organization may incur (Wallace, Lusthaus. Kim, 2005). Conclusion Information technology is a major strategy that has enabled most of the businesses to perform well in terms of growth and expansion. New technologies have been on high demand in the recent past especially as most organizations go global which necessitates networking. Technology improves the efficiency, effectiveness and the overall productivity of an entity. However, it poses major threats to the privacy of a company as well as its clients and employees. Stern security measures should be taken to ensure that technology implantation in an organization does not turn out to be more costly. This can be done though formulation of technology security policies and procedures to ensure privacy is upheld.

Top Glove Corporation Berhad Marketing Essay

Top Glove Corporation Berhad Marketing Essay Top Glove was established in 1991 as a small factory with three production lines, but it has since grown exponentially to become the largest rubber glove manufacturer in the world (Top Glove, 2013). It was listed on Bursa Saham Kuala Lumpur on 27th march, 2001 and promoted to Main Market of KLSE in 16th may 2002. The company have shareholder funds worth RM1.28b with annual turnover of RM2.31 billion at financial year ended on 31st August 2012. The companys current headquarters is located in Malaysia at Jalan Meru Klang, Selangor. The company currently have sales office in China, Thailand, USA, and Germany. In order to capture more global market share, the company has taken a rapid expansion of its capacity. The companys manufacturing facilities which are located at Malaysia, Thailand, and China grew to 24 from only 5 when it was listed in BSKL on 2001. Top Glove Corporation Berhad wholly-owned the subsidiary of Top Glove in Thailand and China. The company represents 26 percent of the market share worldwide (Tan Sri Dato Sri Lim, 2008). Currently, the company exports to its 1,800 customers in more than 185 countries around the world (Top Glove, 2013). The companys products are exported and available in most countries in North America, Latin America, Europe, Middle East and Asia region (Tan Sri Dato Sri Lim, 2011). The vision of Top Glove is to strive to be the worlds leading manufacturer with excellent quality glove products that enrich and protect human lives while the mission statements is to be world class glove manufacturer providing top quality product with excellent services through continuous improvement and innovation. The company offers 13 types of rubber gloves to the public such as latex examination gloves, nitrile examination gloves, vinyl examination gloves, surgical glove, clean disposable gloves, general purpose glove and others. Top glove have the capabilities to produce total production capabilities of 40.3 billion pair of glove annually. This because the company has 24 factories and 462 manufacturing line that can produce vast amount of glove. Indonesia is a tropical country located near Top Glove home country, Malaysia. Tropical weather in Indonesia allows for fertile growth of rubber trees that are used in production of latex. One of the agricultural industries in Indonesia is rubber industry (CIA, 2012). The large and fertile soil is one of the geographic advantages of the country from Top Gloves view. It enables large supplies of latex to facilitate the production of gloves to processing and manufacturing plants of Top Glove. Indonesia is a country that posses one of the lowest labour cost in the world. Indonesia currently has 248.6 million residents which is the 4th most populated country in the world (CIA, 2012). Cheap labour cost coupled with large supply of raw material makes it a suitable location for Top Glove to expand into. This factor will save the cost of production thus enable the company to sell their product at cheaper price, so that they can compete better in global market. Indonesia also experienced active reform in business regulation in recent years and is among the top 50 economies improving the most and the top 5 within the East Asia and Pacific Region (The World Bank and International Corporation, 2012). 14% of its GDP is consists of agricultural sector (CIA, 2012). The inflation rate also improved from 5.4% in 2011 to 4.5% in 2012 (CIA, 2012). According to Dean (2001), doing business and investment in most parts of Indonesia is relatively safe and profitable. Thus, the stable economic and political environmental encouraged Top Glove to expands to the country. 2.0 Analysis There are several reasons that attract Top Gloves Corporation to explore into Indonesia market. However, entering a foreign may not only brings gains but also shortcomings. Hence by analyzing the respective country, we able to understand is it significant for Top Gloves Corporation to invest or to enter Indonesia market. According to Managing Director of Top Gloves Corporation KM Lee, he stated that the rise in healthcare standards tied with the increase in the global population had increases the demand of medical gloves (Top Gloves, 2013). Meanwhile, Chairman Tan Sri Lim Wee Chai indicated that the rise in the labor cost with the introduction of the minimum wage policy had forces the group to increase its glove prices by 3-5 per cent, depending on the type of product. With the rise on demand of medical gloves, thus, Top Gloves Corporation tends to expand their production line (Top Gloves, 2013). Besides, the increase of labor cost due to minimum cost forcing the corporation to look after a lower-cost country, as the labor cost will be lower. From the literature findings, John Tanner (1996) found that Indonesia is low cost skilled labor that benefits to Top Gloves Corporation. Furthermore, Indonesia is a country that rich with natural resources that match the Top Gloves nature of business that is the rubber (Doing Business, 2012). Thus, expanding a plant into Indonesia market may lead the corporation to gain more profit, as the production line can be more effective and efficient. Apart from that, Indonesia was a main attraction for Top Gloves Corporation because the country of Indonesia able to offer a lower production cost as the labor cost resources is lower in price. According to Sari Shaviriyani (2006), a statistic shows that Indonesias population is the world fourth largest. The workforces over the country are huge and young enable the labor cost to be lower as the workforce supply is higher than the demand forcing the wages to be lower down. More to the point, the workforces are young and energetic allowing Top Gloves production line to produce more effectively. In addition, Indonesias government does encourage more foreign investment by establishing certain departments and supportive bodies in order to speed up the investment licensing procedures (Sari Shaviriyani, 2006). Besides, some incentives are also provided to foreign investors, including tax incentives that enable Top Gloves Corporation to increase their companys profit by paying fewer taxes (Sari Shaviriyani, 2006). However, this was theoretically to benefit the public interest, as the increase in competition in these open sectors will force the companies to operate efficiently and cut prices to win market share (Sari Shaviriyani, 2006). In that sense, it will creates a win-win solution for the country itself and the foreign company as the economy of Indonesia able to boom and the citizen of Indonesia able to enjoy the goods at lower prices meanwhile the operation can be carry on at a lower price. However, every pro comes with a con as Indonesia offers a lot of gains to attract foreign company to invest into Indonesia but there is still a bit of shortcoming (Sari Shaviriyani, 2006). Top Gloves Corporation had to suffer high initial investment, as the country of Indonesia had no technological deepening of manufacturing sector production and exports creating a mess for Top Gloves Corporation to take initiative to invest. Furthermore, home country of Indonesia drives to pick-up all the skills and technique from Top Gloves Corporation that makes them a future threat. Additionally, lack of highly educated people can also be a shortcoming of Top Gloves Corporation as the company focuses more on hiring highly educated people. This reason is because the operation of the machine maybe too technical and may need a knowledgeable people to ensure everything operates in effective and efficient way. Lastly, ecology can be also another shortcoming for the Top Gloves as the climate of Indonesia changes rapidly that may affect the fertile of the plantation causing a shortage in the resources. Some of the global climate changes that might affect the plantation of Indonesia such as rising sea levels, rising air temperatures, changes in rainfall period, and extreme climate change. Similarly, the influence of a combination of raising temperature in regions, changes in the level of precipitation and the intensity of drought/flood (Sari Shaviriyani, 2006). Although, climate changes may sound serious but open burning on the forest as the tradition of Indonesia in order to maintain the plantation to be fertile would be more devastating as it will bring down the goodwill of Top Gloves Corporation (Dyna Rochmyaningsih, 2012). 3.0 Recommendation The current strategies used by Top Glove are exporting and wholly owned subsidiary. Top Gloves had done successfully with both of the strategy, however, they are continuing in seeking the new way to expand to more and more country. We recommended Top gloves to expand into worldwide, which is acquisition strategy. One of the successful companies who using acquisition strategy is Showa Co. who acquired all of Tillotsons Best Glove operations and subsidiaries, which are helping to create a global leader position in the glove manufacturing (Showa Glove, 2009). Acquisition of the company in the same industry will improve the company strength in production, reaching customer, and even the operation through synergy strategy such as the expertise and machinery (Showa Glove, 2009). The advantages of acquisition brings to the Top Gloves is reduced the cost. Top Gloves are able to generate the raw material needed to process the gloves like palm kernel shell and latex from Indonesia Besides, the labour cost in Indonesia is much cheaper compared with Malaysians labour cost. We suggest that Top Gloves should maintain their current expansion strategy which is exporting and building the manufacture in foreign country, at the same time, adopt the acquisition to take over the related company in foreign markets. Once it is confirmed that the market possesses a huge potential for gloves market, Top Gloves may set up a manufacture plant in Indonesia and implement backward integration by taking over the related company such as supplier for palm kernel shell firms. Top Glove should be aware of the policy changes. Policy changes exist due to unstable condition in term of political pressure, economic trend, social unrest and restriction of the ownership of nondomestic company (Wild, J. J., Wild, K. L., Han, J. C. Y., 2010). According to Boediono (2005), to achieve long term business profit in a dynamic changing country like Indonesia, it is important to maintain awareness between economies and political issues. A strong professional team must be developed to maintain high policy effectiveness. Hence, to managing threats of policy changes, Top Glove can gather more foreign information in Indonesia through recruit foreign proficient consultant who understands the foreign culture well. Hiring local managerial talent is the best ways in foreseen and helps in explore business opportunity, it may facilitating the procedures in getting approval and application of local operation and result in attracting more local people join to the new established company. Besides, government will make change on economic policy and legal rules in order to forcing the business to update the way they do the business (External Environment Theory, 2013). Thus, Top Glove must managing political-risk services and issues carefully which is incurring news publication, employment issues, banks association and social media network. The company can rely on lobbying to help in administration of political matter and business operation, associate with public and bringing positive impact to social. Buy this way, Top Glove can reduce the risk in global business extension and minimize the possibility of legal fault. Top Glove should create own brands in the long term as it does not have own brand gloves. By creating its own blend of gloves helps Top glove to build brand images and secure customer loyalty by having products that carry its own brand name. The benefit of creating a own brand name would also include create brand recognition, an existing firm that has strong brand recognition will repel the new entrants and if the brand existing product is being perceived as unique would result in competitor need to spend more cash to promote and educate its customer about their product and directly increase the cost of taking over the market thus make the market unfavorable for new entrants (CIMB, 2007). Due to gigantic size of Top Glove Company, exponential growth and expansion could go against Top Gloves favor and makes it difficult to control and keep an eye on its foreign plants. Top Glove need to create a more centralized decision making environment which its foreign plants receive orders from its mother headquarters and enforce strict controls on the foreign plants to ensure illegal activities which is demonstrated by illegal labor issue once happened to top glove manufacturing plant at Klang that whooped to RM 11.4million would not happen in the future (ANIS, 2006). Top Glove should develop more unique technology to increase barrier of entry. currently Top Gloves latex manufacturing sector known to have a low entry barrier which is only from around 1 million to 1.5 million to open a new production line. It is considered low barrier for competitor manufacturer to enter the industry. New players only need to keep on producing to enjoy the share of wealth from the market due to economic of scale. Aggressive expansion by big players pose a serious threat to Top Glove as they need to come out with something unique in order to distinguish themselves from the competitors. For example top glove can develop proprietary product technology, technology is an intangible asset that resembles a barrier to entry, if an existing product is protected by a patent, it would not be possible for the new entrant to use the same technology to create the product without the permission from the patent owner (TomSpencer, 2010). Top-Glove needs to protect their intellectual property right from violation in Indonesia. Of Protection of intellectual property rights (IPR), Indonesia is hindered by inadequate enforcement of the relevant rules and regulations. Problem in intellectual property rights protection raised by industry include rampant audio, software, and video disk piracies (with a piracy rate estimated at 87 percent); the high percentage of piracy will affect the revenue of Top-Glove in Indonesias market. So a strong professional team must be created to strengthen and find ways to protect the intellectual property in Indonesia to create a high competitiveness or more values company in the Indonesia. Top Glove Company should be vigilant and creative in building strategies to protect their products from infringement. As an example, a company might first identify the counterfeiters of its product. They then proceed to negotiate and try to develop them as legal licensees of it products. Several general principles are important for effective management of intellectual property rights in Indonesia. First, it is important to have an overall strategy to protect your company IP. Second, company IP is protected differently in Indonesia than in the other country. Third, right must be registered and enforced in Indonesia under their local laws. Registration of patents and trademark is on a first-in-time, first-in-right-basis, so Top Glove should apply for trademark and patent protection even before selling their products or services in the Indonesia market. It is the responsibility of rights holder to register, protect, and enforce their right. Company may wish to seek advice from local attorneys or IP consultants who are experts in Indonesia law. It is important of strengthen and protect the intellectual property before entering a new entry market. It will bring the company a lot of economic benefit for their business and prevents other parties from using and taking the be nefit of the result of their creative and innovative mind without their concern (Purba, 2001 Sommeng, 2002). 4.0 Conclusion Top Gloves is currently facing some problems which are the increase of labor cost, high initial investment, lack of educated people and ecology. Glove prices will increase by 3-5 percent result of the increase in the labor cost according to the categories of the product. Initially, Top Glove also need to invest heavily when first expand the market into Indonesia. In addition, lack of skills and technique workers in Indonesia will slow down the operation in producing the product. On top of that, plantation is also another issue result of the changes of climate. Throughout the analysis, we found out that Top Gloves using the wholly owned subsidiary and exporting as its expansion strategy. In order to compete, Top Glove needs to use exporting strategies because the local market is not big enough. Top Glove had owned the market of rubber besides from the competitors in other countries. Besides that, in our assignment, we also had recommended some expansion strategies which will work out on Top Glove Company in Indonesia. There is little aspect which Top Glove had to concern when they need to enter into new market which is political aspect, the countrys economy perspective, IP protection and so on. All these aspect will directly influence the brand image of Top Glove and also ROI to the company. Foreign country expansion and exporting strategy will help the company to reduce the risk. If there is a problem in a country, the company still can survive because they have wholly owned subsidiaries in other countries. So in overall, we think that the company should enter Indonesia market. The benefit bought by the expansion outweighs the risk to the company.

Bilingualism Essay -- Bilingual Education, Languages

Introduction This paper is primarily intended to present some major considerations about bilingualism and bilingual education from a sociolinguistic perspective. In first instance, I will deal with some of the definitions of these terms placing them along the continuum since the high complexity of the issues. Also, some features of individual and social bilingualism will be pointed out, and some of the most common effects on individual and on communities will be presented. Finally, a reflection upon a kind of ‘unnatural’ bilingualism is put forward. Definitions Basically, a bilingual person is said of that one who knows and uses two languages. More specifically, one who speaks, reads, or understands two languages equally well (Richards et al., 1992). The term bilingualism has been defined from different perspectives. As a matter of fact, disciplines like linguistics, psycholinguistics, and sociolinguistics propose, according to their particular domain, a definition for bilingualism. In general terms, the bilingualism is characterized by the alternation of two languages. The problem arises when we want to define the extent of language competence a person must have to be called bilingual. The most known definitions of bilingualism come from Bloomfield (1933) who states that bilingualism is the â€Å"native mastery of two languages†; similarly, Haugen (1969), argues that bilingualism is â€Å"the use of complete and meaningful sentences in other languages†; and for Weinreich (1953), bilingualism occurs when â€Å"two or more languages†¦ are used alternately by the same persons† (1970 [1953]). Clearly, those definitions (and others) may be situated along a continuum moving from a ‘radical’ position to a more flexible one. For example, Macnama... ... educational institution have the necessary elements of judgment and the required tools. For instance, if those tools are to measure linguistic competence, communicative competence and even pragmatic competence of the language involved. Finally, what really matters is that within our current world, where distance is dramatically reduced if not eliminated, the introduction of bilingual and multilingual communities have to be an asset for most societies. Nevertheless, the design and implementation of such communities must be a question of informed decisions. It is true that education is also dependent of political determination, but it is not less true that linguistic, cultural, and social factor must be carefully incorporated. This means that language teachers and the scholar ´s communities have a major role to play through serious and supported research projects.

Canadian Blood Services IMC Essay

INTRODUCTION â€Å"Oscar Wilde once said that youth is wasted on the young. But investing in the future, the leaders of tomorrow, is more than just good business sense – it’s a necessity for survival and success† – Dr. Graham Sher, CEO of Canadian Blood Services (Pulse Magazine, 2012). Canadian Blood Services is a not-for-profit organization that operates across Canada, excluding Quebec. The objective of Canadian Blood Services is to encourage and receive blood donations through safe and secure methods to help Canadians who need blood transfusions (Canadian Blood Services, 2013). There is an increasing need for blood and blood donations across Canada. Of the current Canadian population, â€Å"the baby boomer generation remains the most loyal in terms of donating blood, while younger generations are significantly less likely to donate on a frequent basis† (Renwick-Shields, 2013). As the baby boomers age, Canadian Blood Services must find new ways to reach the you nger generations, including the fastest growing segment, the Millennials. PROBLEM IDENTIFICATION How can Canadian Blood Services increase the number of BC Millennial whole blood donors by 20,000 by March 31, 2015? The target number of donors is based on the previous years’ statistics of Millennial donations (age 17-34), according the Canadian Blood Services data provided (Bird, 2014a). The target number is a percentage of half the total Millennial population of BC in 2012, as typically only half the population is eligible to donate (Renwick-Shields, 2013). The problem statement is specific to BC as a test market. The timeline is based on Canadian Blood Services’ fiscal year, beginning April 1, 2014 and ending March 31, 2015. KEY FINDINGS According to Canadian Blood Services, on average, every 60 seconds, someone in Canada requires blood or a blood product (2013). The demand for blood is not subsiding, increasing at a steady rate of 2% per year (Canadian Blood Services, 2013). To be an eligible donor, volunteers must meet many stringent requirements, including a minimum age of 17, sufficient levels of iron and hemoglobin in blood, and disclosure of health and travel history.

The Microenvironment Essay

The Company Nike is the predecessor of Blue Ribbon Sports company, founded by Phil Knight in 1964, for the purpose of importing sports shoes cheap Japanese brand in the U.S. market Onizuka. Knight is teamed with Bill Bowerman, a running coach of the University of Oregon, later to become experts designing the most innovative sports shoes of Nike, the Nike contributed to a global brand production in the market of sports shoes. 1950’s Phil Knight and Bill Bowerman meet 1960’s Blue Ribbon Sports (BRS) was made and founded by Phil Knight The popular Cortez aka â€Å"Dope Mans† are made in Japan 1970’s The Swoosh logo is created by Carolyn Davidson for $35.00 The first Nike model shoe to hit the retail market is a soccer/football shoe A Promo Nike Tee becomes the first apparel item The famous Waffle Trainer is introduced, which becomes the best selling shoe in the US Nike’s racing and training spiked shoe is made called the â€Å"Elite† Factories for manufacturing are set up in Korea and Taiwan For the first time Nike shoes are sold in Asia Blue Ribbon Sports changes their company name to Nike Inc. The first Nike running shoe with a air sole system to come out is the â€Å"Tailwind† World Headquarters are opened in Beaverton, Oregon 1980’s Nike talks with the P.R. of China so they can produce shoes there Nike shoes become Canada’s top seller Nike shoes are now produced in 11 countries The famous â€Å"NIKE AIR† Air Force 1 and Air Ace make their introduction Over 200 shoes are now in Nike’s footwear line The first high performance kid’s running shoe is called the â€Å"Destiny† The Air Jordan makes it’s way to Nike footwear line up The Sock Racer comes out and is part of the Dynamic-Fit technology The first Air Max The first Cross Trainer The famous â€Å"Just Do It† slogan comes to life The first model to combine the footbridge device and Air Sole is the Air Stab Spike Lee’s â€Å"Mars Blackmon† character helps promote the third style of Air Jordan Bo Jackson’s â€Å"Bo Knows† commercials include the â€Å"Just Do It† slogan Nike moves to a new World Campus in Beaverton 1990’s The new World Campus sits on 74 acres with 570,000 square feet. In Portland, Oregon the first Nike Town opens The intro of the Air Huarache running shoe The intro of the Air Mowabb Nike Town opens in Chicago Charles Barkley first signature shoe is introduced The intro of the Run Walk shoe Nike Town opens in Atlanta and Orange County The intro of dual pressure cushioning in the Air Max Nike gets distribution rights in Korea and Japan The intro of Zoom Air technology Nike Town New York opens The Air Penny comes to life 2000’s 2000: The National Football League declines to renew its exclusive apparel licensing arrangement with Nike. 2001: Nike opens its first Nike Goddess store, a unit targeting women, in Newport Beach, CA. 2003: Nike purchases Converse Inc. for $ 305 million. 2008 :Nike acquired sports apparel supplier Umbro, 2009: Air Jordan Shoe 2010: Nike Future Sole Design Competition Suppliers The major supplier of Nike put on 10 countries: China, Indonesia, VN, Thailand, India, Turkey, Morocco, Mexico, Honduras, and Brazil Nike signed contract with factories producing over 40 national, the majority of Nike shoes are manufactured in China (35%); Vietnam (29%), Indonesia (21%); and Thailand (13%) Nike just put a business relationship with the factory when they reach the standards of product quality, price, delivery time and the CSR standards. Deals with plants through Coc Nike will refuse orders if the manufacturer does not show cooperative attitude in the selection process LOGO Company . Collaboration with established carriers â€Å"Clean Cargo Group† Nike has set a policy not enter the skin of cattle raised in the Amazon rainforest. Nike contract factories manufacturing overseas to outsourcing shoe production to reduce production costs Nike launched this Code of Conduct, the monitoring tool developed comprehensive LOGO Company Manufacturers independent of contract manufacturing in 49 countries Most of the garment factories located in China, Indonesia, Malaysia, Thailand and Turkey. Marketing Intermediaries Flyknit were promised will bring many benefits to the company than just 1 huge success single products with distribution of goods are diverse Reseller: at the present in the Vietnam, Nike products are distributed to many stores in the shopping mall as Parkson, Vincom, Cresent mall†¦ or open own shop and have more branches across the country that are convenient for customers. The consumers can consult Nike Flyknit at home by online and then just one click they can choose whatever they want or they can go any store in the nearest for trying, which helps them to save a lot of money and time . Physical distribution firms: Nike use all three forms of transportation, including air like a plane, road and waterway as the container and ships. However the main vehicles transportation uses to distribute the Nike Flyknit stores everywhere is the container Marketing services agencies: advertising contributes in no small part to the success of a product and the Nike Flyknit too. customers want to know the new products, the Nike has stepped up advertising in different ways with the aim to know customers as quickly as possible. at the Nike store in Hong Kong, they established sports club for people who love jogging and is recommended by the Nike sports shoes then  they talk to each other about the quality of the Nike products, which is also one of the way are the most successful help Nike to be easy to penetrate into market. Beside that, Nike understands the influence of athletes with customers so they cooperate with athletes in many different sports that attracted more attention of customers. Not only that, Nike interested in popularity of the internet should have used a number of social networking sites to promote their prod ucts because this is one of the most convenient and fastest. Customers: Consumer markets: Nike customer is the directed to athletes with different genres, students or individuals who have favorite sports as jogging or hiking. With prices around $ 80 accordance with those with high income or affluent Business markets: this is also a potential market for Nike. Centers and sports training professional athletes and famous football clubs have the ability to buy Nike products for use in the process of training for their athletes. Competitors: In recent years, as the needs of advanced consumer products cater to sports as they used many brands of sports was born. besides, there are many other products similar to Nike Flyknit, so they are facing many challenges with other brands. in fact, Nike does not compete with the well-known foreign brands such as Adidas or Puma but also face to domestic goods or counterfeit Nike products imported from China Publics: This part plays a significant role in the development and maintenance of the brand. A few years ago, the media reported the scandal about business ethic, which was not good for Nike’s images in the public heart. According to Braddock (2011), the factories that Nike has signed a contract with have the poor working conditions for workers, exploit and pay them a pittance wages. Nike’s leaders ignored this fact and claimed that it is beyond their competence, because the factories they contract with are not formally part of the company. Nike started entering Vietnam market since 1995 and retains its position in the community until now. However, the unfortunate scandal has damaged the reputation of Nike in the world as well as in Vietnam.

Existential therapy focuses

Julia is a 43-year old woman who claims that she never experienced the feeling of happiness. She said that there are certain times when she had been feeling that her life is progressing well as compared to other times; however she had never remembered feeling any sense of joy in her entire life. Julia said that most of the time she had always been pessimistic on everything new. She had never really believed that there was a man who is right for her and, apparently, due to this notion, she had remained single. It is really difficult for her to express amusement and Julia claims that she does not have the sense of humor.Often, she sighs she always has the sentiment of carrying on her shoulders the weight of the world. Julia’s has actually been diagnosed with a chronic weight problem. She has always been on a diet; however, her weight has kept going up and down the scale. She says she has a great need for sleep; however, at most times she experiences insomnia and walks around all day feeling tired. Julia perceives that the blame for this is on her energy and its chronically low level. She has always stressed up with what could have been rather simple decisions.She claims that she loathed her being indecisive. There are people who accused her of devoting 50% of her day with disagreements toward herself. Tracing back to her high school days during her junior year, the guidance counselor advised her to work on her very low self-esteem. At her age right now, Julia feels that it is too late to change, and she had already accepted the fact that she will forever stay unfulfilled and unhappy. Julia is reported to have been suffering from a mild and long-lasting form of depression classified as dysthymia.This type of depression is also considered as a minor type of depression that is characterized by its long-term effects. With this, people often suffer all throughout their lifetimes. Dysthymia is in general identified in people who have experiences of its symptoms every day within two years and without greater than two months span of having no symptoms. In adolescents and children, the principal symptom is dissimilar in comparison with the symptoms experienced by the adults. The adults initially experience extreme sadness, while adolescents and children habitually manifest defiance and irritability.The children usually tend to become inferior in school specifically during the stage of depression. Aside from the feeling of being depressed, the major symptoms should be prevalent in order to diagnose dysthymia which is overeating or poor appetite, oversleeping or problems sleeping, low self-esteem, low energy, poor concentration, feelings of hopelessness and difficulty in making decisions (Williams, Barrett & Oxman, 2004). The depression known as dysthymia has been known to affect two to three women for every man, and is perceived to be instigated during childhood and adolescence stages.If this is left untreated, the dysthymia will generally car ry on throughout the life of a person. People who are diagnosed to have dysthymia frequently have other associated disorders like a personality disorder, anxiety disorder or phobia (Williams, Barrett &Oxman, 2004). One of the most widespread psychological problems is depression; it affects almost everybody in the course of the depression of a family member or personal experience. Every year more than 17 million adults in the US experience a phase of clinical depression. The cost of human suffering is unable to estimate.It can cause interference with the normal performance or functioning, and normally roots problems with family and social adjustment and with work as well. It can cause extreme suffering and pain not only to those directly affected by the disorder, but as well as those who are concerned with their health and welfare. Moreso, serious depression can actually destroy the life of a family and the entire life of the person suffering from depression (Williams, Barrett &Oxman , 2004). Depression has tremendous impact including extreme emotional pain; as it disrupts the millions lives of people, it unfavorably affects the lives of friends and families.Likewise, it reduces the absenteeism and productivity of the individual at work and has considerably negative encompassing impact on the economy as well. Depression is considered a psychological condition which changes how a person feels and thinks and it also affects the person’s sense of physical well-being and social behavior. People have all felt sadness at certain points of time; however that is not considered depression. There are times that people have been feeling tired from working too hard or are easily discouraged when facing very serious and complicated problems.Such situations are not also considered as depression. These kinds of feelings normally pass within a period of few days or a matter of weeks, by the time the people have become adjusted to the stress. However, if such feelings see m to be present, and have intensified and have began to cause interferences in school, family responsibilities or at work then this can be considered as depression. The reality lies that depression can affect almost anyone, having been identified, majority of the people diagnosed with the psychological problem of depression have been successful with their treatments.Unluckily, depression is usually not diagnosed, for the reason that many of its symptoms imitate physical illness, like appetite disturbances and sleep. The recognition of depression is the initial step towards treatment (Williams, Barrett &Oxman, 2004). The type of depression the client is suffering is the dysthymic disorder which is characterized by chronic depression, except that it has a lesser amount of severity compared with a major depression. The crucial indication for dysthymic disorder is an approximately every day depressed disposition for at least two years, although lacking the needed criteria for the type o f major depression.Sleep, disturbances in appetite, low self-esteem and low energy, are more often than not a part of the medical representation as well. People who have been diagnosed with dysthymic disorder will frequently claim that they do not remember not having the feeling of depression; however they may be reasonably efficient in the aspect of managing their lives, even though the indications are harsh enough to root interference and distress in their important role responsibilities in life.It is imperative to have an absolute material to overcome any physical illnesses that could possibly be causing the state of depression. In addition, if the affected person has a chronic medical condition which seems to be the major cause of the depression subsequently the accurate conclusion may be a mood disorder because of a serious medical condition, despite of meeting the criteria of a dysthymic disorder. The argument lies as to whether the condition is the root of depression instead of creating a distress which is chronically psychological in nature that has been the cause of depression.Regardless of the long term background of dysthymic disorder, the aid of psychotherapy is helpful in order to reduce the indications of depression, and can assist the person in organizing their life more. There are people affected with dysthymic disorder who are able to respond well enough to medication with the use of antidepressants, aside from psychotherapy, an evaluation for the chosen medication is considered ideal as well, moreover consulting a psychologist is also needed (Adler, Irish & McLaughlin, 2004). There are many ways in order to identify dysthymic disorder.It is greatly associated with the changes in feeling, thinking, physical well-being and behavior. In terms of changes in feelings, a lot of people feel sad for no reason at all. Some have reported that they are not enjoying things that most people enjoy. They are lacking of motivation and are on the run of getti ng indifferent. They usually are tired and have the feeling of slowing down. They are also irritable and are experiencing difficulty in controlling their temper, eventually it can lead to feelings of hopelessness and helplessness (Franklin, 1999).In terms of the changes in thinking majority of the people are experiencing extreme difficulty in decision making and concentration. There are also affected individuals who have been reported to be suffering with problems in terms of forgetting a lot of things most of the time and having short term memory. Thinking and thoughts of negativity are the major attributes of depression. Poor self-esteem, pessimism, self-criticism and excessive guilt are very much common and for some people affected with more serious type of depression usually have very self-destructive thoughts (Franklin, 1999).In terms of physical well-being, during depression, there are negative emotional feelings which are most of the time associated with negative physical emo tions. Despite getting more sleep, chronic fatigue is also common. Most of the people have the difficulty to have normal and sound sleep, they usually stay awake for very long hours or are awaken from time to time, for some, and they sleep for longer hours, even much longer than usual and they still feel very tired.Most of them have also loss their appetite, they complain a lot on many pains and aches and they usually feel slowed because of the depression which they have been experiencing (Franklin, 1999). When it comes to behavior, the affected people feel more apathetic, simply because that is how they are feeling. They are also uncomfortable with the presence of other people and they have the tendency to withdraw themselves from society. They either eat more or eat less as a result of changes in appetite.They also cry excessively due to chronic sadness. Oddly enough, they complain about anything and they usually manifest outbursts of temper and anger. On the extreme aspect, affec ted people usually display negligence on how they look and much worst is neglecting their hygiene and personal care. They also tend to lose their sexual desires which leads to lack of sexual activities. As gees, a person suffering from depression is not doing much work, and what suffer are their household responsibilities and work productivity (Franklin, 1999).Based on the object relations theory, depression is due to problems which people have in terms of developing the representations of healthy and sound relationships. It is an outcome of a constant fight which people who are depressed bear for them to try and sustain their emotional contact with their desired things. There are two types that such process can follow the introjective and anaclitic patterns. Although these terms are presently not used in the DSM, there are therapists which tend to associate them with various types of depression.Using the Adlerian Therapy as a mode of growth, it emphasizes an optimistic human nature view and that people have the control on their own fate. People begin at a tender age in fashioning their very own distinct lifestyle and such style remains reasonably unvarying all the way through their lives. People are motivated in terms of formulating and setting their goals and how to deal the tasks and social interests in life. The therapist in this approach needs to compile the family history as much as they can, with these data, they can help the client to set goals and have the idea of the past performances of the client.This will help to challenge and encourage the clients. The focus of the therapist are to examine their lifestyles and the therapist will do his or her part to form a mutual trust and respect, together with the client, they will set goals and encouragement to help the client to reach the goal and the therapist can eventually give recommendations or suggestions as to how the client can achieve the goals (Psyweb. com, 2008). Carl Jung, on the other hand, thou ght that there is no therapist who can lead his clients further than he had gone himself.There is no such therapist who will be able to help a depressed people on the inner selves except they are incessantly struggling with their own cataleptic substance. The premise of the wounded healer is eternally valid and universal. It is archetypical. The thoughts and images which are emotionally charged have universal meanings. Existential therapy focuses on the freedom of choice in the endeavor to shape a person’s life. It teaches one to be accountable in shaping his or her own life and also involves the need for self-awareness and determination.The individuality of each person shapes his or her own genuine personality which begins from the infancy stage. Existential therapy is focused on both the present and future. The therapist in this case guides and helps the client to realize the many possibilities which are in store for him in the future. The therapist will impose a challenge to the client for them to recognize that they are responsible in what transpires within their lives. This kind of therapy is very much suitable in helping clients make good dealings and wise choices in their lives (Psyweb.com, 2008). Gestalt therapy facilitates the integration of the mind and body factors, by means of stressing integration and awareness. The main goal of the gestalt therapy is the integration of thinking, behaving and feelings. The client is viewed as having the capability to be aware of how their earlier life influences may have been the factors which changed their lives. The client is guided to be aware of their responsibility in their own selves, to finish unfinished matters, how to avoid problems, in the awareness of now and to experience things in a positive light.The therapist will take the role of helping their client to discover the awareness of each of the moments they experience in their life. They will challenge the client to gain the acceptance of their responsibilities in terms of taking care of themselves instead of relying to others. In this approach, the therapist can utilize confrontation, dialogues with polarities, or role playing to reach their set goals or by means of dream analysis. As such can improve treatment like marital or family therapy, crisis intervention, training, psychopathic disorders or children behavior problems (Psyweb.com, 2008). Rational-emotive therapy is a well action-oriented approach which deals with the moral and cognitive state of the client. This kind of therapy emphasizes the ability of the client in terms of changing and thinking on their own. The therapist in the rational-emotive approach strongly believes that people are brought to the world, endowed with the ability if thinking rationally, but can as well become a victim of thinking irrationally. The therapist emphasizes the ability of the clients to think, take action and make sound judgments.Through which, the therapist will make use of direc t therapy and it is also believed that irrational thinking and irrational behavior results to neurosis. Both the cognitive-behavioral and rational-emotive therapist perceives the problems of the clients are due to their childhood as well as their belief system, which was honed during the childhood phase. The therapy will consist of methods which involve dealing and solving behavior and emotional problems. The therapist will also help the client to eradicate their self-defeating outlooks and to teach them to rationally view their life (Psyweb.com, 2008). Most of the time, antidepressant medication is very much recommended for the depression of dysthymia. For client Julia in this case study, the approach of psychotherapy is the primary step to treatment. Initially, supportive counseling will help the affected person to ease the pain and therefore the feelings of hopelessness can be addressed. Next, cognitive therapy will be utilized to alter the unrealistic expectations, pessimistic i deas and critical evaluations that result to depression.It can help the depressed person to distinguish their problems as minor or critical, and such can help them accept life (HealthPlace. com, 2000). Then the therapy of problem solving follows to address the client’s problems and later on use the behavioral therapy to help the client develop the skills of coping and to resolve their conflicts with their relationships, thus can be effective for the treatment of dysthymic disorder of depression. References Adler DA, Irish J & McLaughlin TJ. (2004). The work impact of dysthymia in a primary care population. Gen Hosp Psychiatry. Franklin, D.(1999). What is Depressive Disorder. Retrieved June 9, 2008 from http://www. psychologyinfo. com/depression/description. html. HealthPlace. com. (2000). Dysthymia (Minor Depression). Retrieved June 9, 2008 from http://www. healthyplace. com/communities/depression/dysthymia. asp. Psyweb. com. (2008). Psychotherapy. Retrieved June 9, 2008 from http://psyweb. com/Mdisord/MdisordADV/AdvPsych. jsp#Rational-emotive%20Therapy. Williams JW Jr, Barrett J, & Oxman T. (2000). Treatment of dysthymia and minor depression in primary care: A randomized controlled trial in older adults. JAMA.